A great use of augmented reality..finally!

After years of mainly pointless and frustrating campaigns using AR I came across this campaign from the Netherlands that shows what can be done.

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.

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