Hello, good afternoon and welcome to my favourite things this week. This week has seen a wave of football related marketing in line with the start of the Premier League with Sky battling with, well, everyone over who has the most channels and lots of talk about Facebook’s latest attempt to tighten its grip on the wonderful world of social media. I hope that you enjoy the mix of interesting and downright cool things below.
First up is a simply beautiful film for Gucci’s new fragrance, directed by legendary graphic novelist Frank Miller. Even though they have registered http://www.gucciguilty.com/, it diverts straight to their Facebook page where you can watch the film, enter competitions and even purchase gifts. Very cool.
The History of the internet
Not sure if everyone is the same as me, but I love a good infographic and this is a very good one. Tracking key innovations and points in the history of the internet this shows how the internet came about and who were the driving forces. Who knew that Pizza Hut had been offering online ordering since 1994?!
Puma gets social
Whilst Nike and Adidas have been rolling out their expensively produced superstar packed epic short films/adverts, Puma have quietly been putting together a very clever and cool social campaign. Its theme revolves around the idea of the after hours athlete and the fun people get up to in the twilight hours. Check out the very cool launch video below and the social site
There has been a lot said about the new Facebook location based app since its launch on Wednesday, not least about the fact that the logo appears to be a ‘4’ in a square (tip of the cap to the branding guys on that one). Facebook places tells us that it is a facility to share where you are and to find friends nearby, and obviously for brands to try and sell us things. Here are the “5 Things You Need To Know About Facebook Places Right Now and what it means for brands from Contagiousmag. I also stumbled upon this nice infographic about called Facebook By The Numbers which makes quite interesting reading.