When I heard that Old Spice had another viral out to promote a new game, I wasn’t overly excited as I am completely ‘OldSpiced’ out to be honest.
But, I am very glad that I had a look as Dikembe Mutombo’s 4 1/2 weeks to save the world is just brilliant. From the introductory video (below) to the wonderfully built 8-bit retro game that will develop over the 4 1/2 week period of the campaign, there really is little not to like.
It will be interesting to hear what they were thinking in terms of ‘brand messaging’, but to be honest the sheer craziness of the campaign makes you want to engage and surely that is the point.
Now, I must dash as I am off to save the world….