I am a bit of a geek so I love things that take the ordinary experience of technology and enhance it into something truly immersive ans engaging. I have long been of the opinion that Microsoft could be the big winner in terms of future tech and this is a great project to start proving of this. It blurs the lines between on-screen content and the environment the TV sits in, converging the virtual and physical worlds for an enhanced gaming experience. This demo has no special effects so this would be the experience you have in your house.
This is the future of gaming