Y3 NYC Fashion week Spring/Summer 2013

Yohji Yamamoto and Adidas combine to create an incredible cross platform solution for their recent NYC fashion week show.

the show had a projection mapped background and  multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run way and behind the scenes, whist allowing users to take snaps of the show and instantly pin them on Pinterest.

Yohjisaid after 10 years, he is starting to fall in love with the 3 stripes again and after this, so am I.

<p><a href=”http://vimeo.com/57138721″>adidas Y-3 – Interactive Live Stream</a> from <a href=”http://vimeo.com/acneproduction”>Acne Production</a> on <a href=”http://vimeo.com”>Vimeo</a&gt;.</p>