So there is no hiding that I am a big Nike believer and advocate, hence the multiple related posts, but you have to admit that they are pretty amazing at creating interesting and engaging concepts.
Nike Japan created a campaign called “RUN LIKE ME” for the Tokyo Marathon which featured athlete Joseph Tame where he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.
Whilst this is quite cool, its not the kind of thing that would usually grace the hallowed pages of The Hair of Power. WHat makes it so cool is that whilst running he was creating GPS art via the Nike Plus running app.
Now that is cool.
Enjoy the video below.