Nike+ Innovation Centre at Selfridges

I went to the innovation store that Nike set up in Selfridges to basically show off how cool they are during the Olympics and was hugely impressed. What didn’t get that much coverage were the incredibly cool interactive window installations that drove normal folk off the streets inside.

From Kinetic drops that react to people walking past, to dunk-height jumping challenges and LED light flashing walls, Nike have scored another winner here and got gained some serious exposure.

This is even cooler when you take into account that the flagship Adidas store is directly opposite…