The digital advertising ecosystem has been opportunistically portrayed with excess complexity to the benefit of bankers and to the detriment of marketers, brands, and agencies. The IAB Arena portrays our ecosystem more accurately and accelerates the IAB ad technology and operations work that simplifies the supply chain that undergirds it.
Or so the press release says. It all looks a bit obvious to me, but I’m sure that for some it will be very useful. I await the first presentation to use it with baited breath