Fresh from having their value slashed by a major investor Snapchat is upping its game. They are stealing senior folks from, well, everywhere to fill the desks in their shiny new London office, finally allowing brands to deep link to content within the app, slashing ad prices by $600k whilst heavily courting ad agencies and showcasing a new bespoke feature for holiday shopping that Google are bank rolling. Looks like they are realising that investors require returns…
Amazon have this week combined two very expensive projects (Clarkson and Drones) to to create a promo video which actually isn’t that bad. Also, in an effort to make Amazon Prime Instant Video (catchy huh?) more relevant they are in talks with broadcasters that would effectively make it an online cable channel, have also ended their spat with Apple and the app will be available on Apple TV from the new year. The real headline though is that they are entering the hologram war and their kit looks pretty amazing.
In the ‘we are billionaires let’s save the world’ category this week Messer’s Gates, Zuckerberg, Ma, Bezos, Benioff and Hoffman announced the launch of the Breakthrough Energy Coalition. This launch coincided with COP21 and is being set up to help ‘companies get clean, green tech out of the lab and into the market place.’ Interesting that one of the pioneers in this space Elon Musk, isn’t involved.
In a bizarre development people are now naming their children after their favourite Instagram filter. No really. So expect to see some FXPro’s and LoFi’s in the school yard soon…
In Hololens news this week we get a sneak preview of what the latest installment in the legendary Halo looks like (spoiler alert: it looks amazing). But, Hololens is not just for gaming. Microsoft announced a partnership with NASA that will see astronauts on the ISS using them for comms and to deliver real time manuals and guides.
The award for most needless/most wanted tech goes to Shiftwear this week. They have created malleable HD screens that cover trainers linked to and iphone app so you can create motion graphics and display them on the trainers. Whoever drew me for Secret Santa, this would be great thanks…
This week’s longer read comes from The Washington Post’s Marty Baron who says “I hate the word content, which has infiltrated our profession”. Worth a read
Stat of the week – 99% The amount of his stake in Facebook that Mark Zuckerberg will give away over his lifetime via his new charitable trust. Current value? $45bn
Remember Gangnam Style? The most viewed video in the history of YouTube? Well it’s creator is back with Daddy. Genuinely, I have no words.