I am a big fan of using platforms in unexpected ways and this week I have seen two corkers. The CEO of startup Mychefit, which sends professional chefs to your home, is using Tinder to recruit male chefs and says that the platform has been more successful than Linkedin. Second is Unilever, via the Foundry, partnering with YPlan to create bespoke events based around their ice cream products. Think not what you can do with the platform, but what the platform can do for you…
Zuck being on paternity after the birth of his daughter Max hasn’t slowed anything down at Menlo Park. This week they have launched live video and collages in an effort to take control of the live moments that Twitter pretty much owns. They also conceded to publishers, who fresh from seeing an average 32% traffic decline from FB, have complained that it is too difficult for them to generate income. However, according to College Humour’s Ricky Van Veer, Zuck is more powerful than Rupert Murdoch. Swings and roundabouts…
Twitter continue their attempt to become Facebook light by testing a timeline based in your likes/behaviours rather chronological and some people are a little peeved about it. Since Jack Dorsey came back they have ramped up their ad set up and they are finally starting to target ‘logged-out’ users which will make the VC’s very happy.
Snapchat continues to hoover up senior execs from other social platforms with Claire Valoti the current Director of Agency Partnerships at Facebook the latest to jump ship. This coincides with announcements that they have also made peace with the creepy advertising targeting that they used to hate and are rolling this out to publishers and brands everywhere.
Fail of the week goes to IBM. In an effort to persuade more women into the science and technology field they created a hack campaign. They thing they chose for women to hack? A hairdryer. As you can imagine, this didn’t go very well. Some of the replies are brilliant.
The Daily Mail have tried to sue Gawker for publishing a piece by a freelancer that described how they basically just steal everyone else’s content and republish it. The Daily Mail cried defamation to which Gawkers lawyers said that The Daily Mail’s reputation is so bad that nothing said in the article could further hurt it. Ouch
It is that time of the year again where people with titles such as ‘Digital Prophet’ tell us what we will be doing next year and the big platforms tell us what was important this year. So here are Facebook, Instagram, YouTube and Twitter’s reviews.
Stat of the week –$1m The amount an advert in Twitter’s newly launched moments feature currently costs.
Ernest Hemmingway once said: “When you work hard all day with your head and know you must work again the next day, what else can change your ideas and make them run in a different plane like whisky?” Now a University study has proved that this is actually correct and that alcohol actually does make you more creative and insightful. See you in the pub later…